Blush is a cosmetic brand focuses on coffee based natural and vegan products. It is a newly established brand started with a coffee based body scrub which mainly has three different flavor: Original coffee scrub, cacao and coconut coffee scrub. For this project we created an illustrative world with pastel colors representing all different flavors. Combination of organic shapes with illustrations and pastel colors formed dynamic and appealing packagings we aimed for. 

 

Considering the brand’s name “Blush” we built an identity dominated by the soft pink color, also took elements from packagings in order to make the brand itself and its products communicate with each other. Overall this was one of our most enjoyable projects. Hope you like it too :)

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blush.com.tr