Clea is a dedicated women's wellness brand focused on educating and raising awareness about crucial aspects of women's health, specifically pelvic floor health. The Toner, is a sleek and functional set of Kegel weights designed to strengthen the pelvic floor, break stigmas, and empower women in their wellness routines.

The primary objective of this branding project is to establish Clea as a trusted leader in women's wellness, particularly in the realm of pelvic floor health. We aim to create a compelling and cohesive brand identity that resonates with our audience, fosters a supportive community, and drives significant growth and awareness.

For the brand identity, we tried to develop a sophisticated and empowering logo that represents Clea’s commitment to women’s wellness. The primary color scheme consists of soft, pastel red tones that symbolize warmth, care, and femininity. These tones create a calming and inviting atmosphere, making women feel comfortable and empowered. We also designed elegant and discreet packaging for The Toner that aligns with our brand’s aesthetic and values, enhancing the unboxing experience for the customers.

In essence, through strategic branding efforts, we created a memorable and impactful brand identity that empowers women, breaks stigmas, and fosters a supportive community. We enjoyed being a part of this project. Hope you like it too!