Joha is a home & living brand specializing in handmade soy candles. Our design approach emphasizes the natural and artisanal qualities of Joha's products, combining elegant typography with organic elements to create a distinctive and memorable brand image. We created minimal and timeless logo and for the candle labels, we incorporated watercolor brush strokes in pastel tones, creating patterns that highlight the artisanal and delicate nature of Joha's products. This combination of a sleek logo and soft, artistic label designs results in a cohesive and visually appealing brand identity that reflects Joha's commitment to quality and aesthetics.