Kizzu East is a clothing brand for kids based in Saudi Arabia. Most of its collection is imported from Japan and Korea. That's why the name compose of the words "kizzu" (kids in Japanese) and "east" representing the children from east. 

 

For this brand we wanted to build a minimalistic identity derives from basic shape combinations with a soft pastel color palette. Logo mark is a mixture of the letters "k" and "e", meant to look like a letter from Japanese alphabet. Considering the brief we created all of the elements of the brand including tags, cards, boxes, wrapping papers, bags and stickers. Also continued this identity in their social media by making use of the basic shapes and colors. 

We enjoyed working on this project very much, hope you like it as well :)

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https://www.kizzueast.com